EN ES

About Us

LEVER is a research and strategic design firm. We focus on discovering opportunities, setting up
strategies and creating value for companies and users. 

At LEVER we value insight, which we then apply to designing products, services and
communications strategies, driving sales.

At LEVER we help to understand, co-design and build the best business futures, based on the
present.
 
 

"We create value on the basis of deep knowledge of people and the systems they use."

Services

We focus our talent and experience to strengthen our clients in the following areas:

APPLIED

RESEARCH

In our research we reach for insight about individuals in their interactions with their environment, their systems and in general their culture uncovering their latent needs to translate them into business opportunities.

We apply methods and tools always specifically designed to respond to the precise goals of the exercise.

So we are specialists in translating research into the real business.

STRATEGIC

DESIGN

With strategic design, the client gets a chance to develop a competitive advantage. Area-specific experts work to create differentiated products and services that add value.

PROSPECTS

AND FUTURES

We make no claim to being futurologists!

In the present environment of competition and change, nothing can make it certain that what works today will work tomorrow.
We do work with leaders, companies, organizations and governments in prospective analysis and strategic planning for desired outcomes in a promising future.

PROSPECTS

AND FUTURES

STRATEGIC

DESIGN

APPLIED

RESEARCH

We make no claim to being futurologists!

In the present environment of competition and change, nothing can make it certain that what works today will work tomorrow.
We do work with leaders, companies, organizations and governments in prospective analysis and strategic planning for desired outcomes in a promising future.

With strategic design, the client gets a chance to develop a competitive advantage. Area-specific experts work to create differentiated products and services that add value.

In our research we reach for insight about individuals in their interactions with their environment, their systems and in general their culture uncovering their latent needs to translate them into business opportunities.

We apply methods and tools always specifically designed to respond to the precise goals of the exercise.

So we are specialists in translating research into the real business.

Specific Services

Applied Research

  • International benchmarking
  • Brand research and strategic branding
  • Cross-cultural marketing
  • B2B troubleshooting
  • User Centric - needs and insights mapping
  • Validation experiments

Strategic Design

  • Platform for insights and ideas
  • Conceptualizing products & services
  • Prototyping products & services
  • Validating products & services
  • Services design
  • Sales design

Prospects and futures

  • Analyzing macro-trends
  • Creating future scenarios
  • Strategic action plan now / future

Our work

For us, every client is unique and we customize our responses to his/her needs.


Some of our most recent projects.

Automotive Industry

Automotive Industry

Business Innovation

Business Innovation

Energy sector

Energy sector

Food Sector Branding

Food Sector Branding

Software & technology

Software & technology

Pharmaceutical industry

Pharmaceutical industry

Methodology and tools

 

 

We make use of different methodological frameworks and tool-kits for research, strategic design and prospection. 

We select and design specific tools for each project

We schedule and coordinate ‘Sprints  workshops` involving cooperation between different teams.

We co-design solutions with experts and real users.

Clients and allies

We have both local and international expertise, relevant for different businesses and market segments. 

TEAM

CRISTOBAL CABO CAHN-SPEYER
Business Anthropology
Co-founder & Director

A business anthropologist and expert in qualitative research and strategic communications for products and services. Twelfth years of experience in the USA, Europe, Asia and Colombia. Deep knowledge of consumer based ethnographical (ethnographic) methodologies, design thinking and creativity, all applied to user-centered products and services. A graduate of Universidad de los Andes and Berlin’s D-School, associated with Stanford University.

Professor in the master’s program at the Instituto de Empresa in Madrid. Cristóbal has worked for clients like Microsoft, UST Global, Maersk, Bancolombia and Terpel, among others.

cristobal@leverstudio.net

LEÓN TRUJILLO
Nationmark

He studied law at Universidad de los Andes and financial management at Pontificia Universidad Javeriana. León specialized in territorial marketing and development at Universidad Externado de Colombia, in a joint program with Columbia University. He has worked professionally in the US, Switzerland and Colombia.

He has over 18 years of experience formulating and implementing public and private marketing strategies for territorial promotion, using identity projects and branding in institutional communications and advertising. He co-authored Marca País: Experiencia en América y la Realidad en Colombia.

http://www.nationmark.co

DANNY JIMÉNEZ
Senior Designer

An industrial designer and illustrator specialized in illustrating services and designing communications.

Danny has developed design projects for information and services at government entities based on design thinking and innovation. He has also worked on branding, corporate identity and product and service development.

JERONIMO RICO
Anthropology and Research

Anthropologist and photographer, it has dedicated the last six years to market research, innovation strategies and planning in media.

It has successfully integrated processes of development and innovation based in design thinking and marketing emotional for some of the brands most important and recognized of the country and region such as: Hewlett Packard, Alpina, Bancolombia, SABMiller, Familia, among others

DANIELA CAMACHO
Anthropology and Research

Anthropologist from the University of the Andes with an option in entrepreneurship and innovation.

With professional experience in the development of projects like consultant and coordinator of qualitative research at the level National and international.

With high knowledge in ethnographic methodologies, social mappings, experiments cultural, results analysis and identification of opportunities strategic, for the design of functional proposal.

LAURA PATIÑO
Senior Designer


Industrial Designer from the Pontificia Universidad Javeriana, with knowledge in the implementation of creative methodologies for user research, service development and social design.

With ability to establish good relationships and create a connection environment, easy to improvise, propose scenarios and role plays.

CONTACT US

info@leverstudio.net +571 6950969 +57 3188136037

Calle 75 # 13-10 Bogotá - Colombia